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Brandt Box

DTC E-Commerce Packaging: One Box Per Footprint, Multiple Heights

MVP Box® is a custom corrugated shipping box with pre-scored heights. For a brand whose orders vary in height, it means one box per footprint instead of several, less void fill, and a packer who folds to the line that fits the order in about one second. Printed with your brand the same way as any custom corrugated box.

Request a size review or samples

Packaging since 1952 · 3 U.S. patents on MVP Box · Third-generation family-owned · 847-541-7000

The problem MVP Box is built for

A DTC order is rarely the same height twice. One bottle or six. One shirt or a bundle. A brand covers that range with a box library, and the library is always a compromise: enough sizes to fit well and you’re stocking, forecasting and shelving all of them; few enough to manage and orders ship in boxes taller than they need to be, with void fill in the gap and dimensional weight on the invoice when it exceeds actual weight.

MVP Box moves the height choice from the shelf to the pack station. The footprint and the score lines are set to your order mix when the box is specified. At the pack station, the packer folds the box down to the pre-scored height just above the contents. No cutting, no tool, no machine. Length and width stay fixed; height is what changes.

A variable-height order, worked

Illustrative example, not a customer result

A supplement brand ships orders of one to six bottles, each bottle about 2.75 inches across and 5.5 inches tall. Today it stocks a 6 x 6 x 6 for one to four bottles and a 9 x 6 x 6 for five or six, and a single bottle rides in the 6 x 6 x 6 with air above it.

With MVP Box, the 6 x 6 footprint gets score lines at 6 inches and 3 inches. A single bottle laid flat ships at 3 inches; two to four bottles standing ship at 6. The 9 x 6 stays for five and six. Two sizes on the shelf, and the one-bottle order stops shipping in a cube of air.

Whether the 3-inch fold lowers the freight charge on that order depends on whether its dimensional weight exceeded its actual weight in the first place, and on the brand’s carrier terms. The void fill savings and the pack-time difference don’t depend on that.

What actually changes, and how to measure it

Freight. Folding removes excess height from the dimensional weight calculation. It lowers the charge only on shipments that bill by dimensional weight under your rates. The honest way to measure it is the same shipment rated at its original and folded dimensions using your actual carrier rates, reconciled against invoices, not different orders before and after.

Void fill. A box closed just above the contents needs little or none. Measure it as material cost and minutes at the station.

Box inventory. Every footprint that consolidates is one SKU to buy, forecast and shelve instead of two or three. Measure it as sizes stocked and working capital.

Box cost. MVP Box costs more per unit than a plain stock carton. Put the delivered box-cost difference in the same spreadsheet as the freight, void fill and inventory changes. That net number is the decision.

Packing. The fold adds about a second. Choosing among fewer sizes and skipping void fill usually gives it back; measure it rather than assume it.

Where it fits alongside automation

If you run a right-sizing machine, MVP Box is not a replacement for the lane it serves. It fits the places the machine doesn’t reach: manual stations, exception and returns lanes, peak-season overflow, and smaller sites where a machine doesn’t pencil. If you don’t run one, MVP Box is the way to get most of the height right-sizing without buying one.

Your brand on the box

MVP Box is printed the same way as any custom corrugated box we supply, so the score lines don’t constrain your artwork. One print run covers every height the box folds to. Custom sizes, custom score heights and print are all set up with your quote.

Where MVP Box doesn’t fit

  • Fragile products packed in fitted inserts or generous cushioning. The space above the product is protection, not waste, and folding it out works against the packing method.
  • A single-SKU brand whose parcels are all the same size. There is no height variation to capture.
  • Products already in rigid mailers or padded mailers sized to the item.
  • Anything requiring specialized packaging: temperature control, hazmat, liquids needing secondary containment.

For those, our stock catalog and custom packaging cover the rest of the operation.

From samples to a trial

  1. Size review. Send your current box sizes, approximate monthly usage per size, and a description of a typical order and its range. We come back with which sizes can become one box, proposed score heights, and what stays separate.
  2. Samples. We review every request and send samples sized to your orders where MVP Box fits. Pack real orders in them.
  3. Trial on one SKU group. Long enough to compare comparable shipments. Measures agreed up front: delivered box cost, freight on the same shipments at both heights, pack time, void fill, damage.
  4. Rollout. Across the catalog where the numbers support it, with print and delivery set up on your quote.

Start with a size review

For a first rough look at the dimensional weight math, the DIM weight calculator on the MVP Box page gives an estimate; it is not a quote, and it doesn’t include box cost.

Delivery

We deliver on our own trucks across Chicagoland and Wisconsin and ship direct to fulfillment locations elsewhere in the country. Timing and freight are confirmed with your quote.

Common questions from DTC operators

How many box sizes does MVP Box replace?

It depends on your sizes and what goes in them. An MVP Box changes height at a fixed length and width, so sizes that share a footprint become one box with a score line at each height. Sizes with different footprints can also fold into one MVP Box when their contents fit the larger footprint at a sensible height. A size review tells you the actual number for your library.

Does it reduce our shipping cost?

It lowers calculated dimensional weight. Whether that lowers the charge depends on whether the shipment bills by dimensional weight under your carrier terms. We recommend rating the same shipments both ways with your actual rates before you decide.

Can we print our branding on it?

Yes, the same way as any custom corrugated box. One print run covers every fold height.

Does it work with our case sealer?

It seals by hand or runs through standard case sealers within the sealer’s size range, with normal adjustments. No MVP-specific tooling.

We run a right-sizing machine. Is there a place for MVP Box?

Alongside it, yes: manual stations, exceptions, returns, peak overflow and smaller sites. Not on the lane the machine already serves.

Call 847-541-7000 or email [email protected].